14 September 2012

New season photo shoot part 1

I  was very excited when Vicki Knights agreed to shoot my new seasons range for me this summer. It had been a year since our last photo shoot with four gorgeous little models, so this year I wanted to include the boys. Having worked together before, I knew she would be able to make my vision a reality and produce some beautiful images that reflect my brand whilst capturing the innocence of childhood.

Inspired by a friends garden field, I decided on the 'outdoor camping' theme. The location is in an idyllic setting backing on to woods and the vintage tractor was the star attraction for the children. (along with a very friendly Labrador called Alfie who wanted to be in every shot)! 

Kiran, Scarlett, Eloise, Harrison and Ro were all real stars and given a teepee for a den, a bundle of sticks and some naturally crafted bows and arrows, their imaginations took over!
I love this quote by Michael Powell: "There is no land like the land of your childhood" and Vicki captured this perfect vision of children playing naturally together. The sun even made an appearance for a fleeting moment making the scene even more magical.

Because the nightwear we stock is traditional in style I wanted the shoot to have a real feeling of nostalgia reflecting the wonder of childhood. I think Vicki has captured this perfectly.

You can see the updated site here which includes lots of the new photos and you can read Vicki's blog about the shoot here

This is only part of the shoot and I look forward to sharing some more very soon.


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